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BY SPECIES
Choosing the perfect rod and reel for a target species can be a daunting task. With the understanding that each species comes in variable sizes and different techniques are best served by different product attributes, we offer the following suggestions to help narrow your search.
Citrix
Can you remove all evidence of weight in a fishing rod while still delivering its? power? Fish an Okuma Citrix bass rod and the answer becomes yes. High modulus graphite blanks set the stage for Alps guides with braid-ready Zirconium inserts. EVA foam split rear grips are feather light and comfortable while the Pac Bay Minima reel seat is barely there. Securely mount a matching Okuma Citrix low-profile baitcast reel or Okuma spinning reel with the precision and strength offered by a custom aluminum threaded cap and the rod disappears as the combination?s balance centers squarely in the hand.
Starting at $119.99
EVx
EVx rods represent our broadest range of refined, technique-specific, tournament quality bass fishing rod actions. Whether slow-rolling a spinnerbait across a submerged point in North Carolina, wormin' shallow stumps in Texas or twitchin' a drop-shot rig thirty-five feet deep in California, you'll excel in every endeavor. Two crankbait rods are made of full fiberglass blank construction, while the rest are Okuma's premium IM-8 graphite for hair-trigger sensitivity and lightning fast responsiveness. Top-end components including ALPS stainless steel guide frames with Zirconium inserts and Fuji reel seats are combined with split grips to reduce weight, while classic understated styling overall serves those who prefer to keep a low profile and let their catch do the talking. 
Starting at $99.99
Guide Select Swim Bait
You're either a swimbait angler currently, or you will be in the near future. In either case, Okuma Guide Select swimbait rods have you covered with a concise yet definitive selection of power tools for the job. For closer range work, two 7'6' models deliver in the small (MattLures Bluegills, Rago Hard Raptor, 5- to 7-inch Triple Trout, etc) and medium category (Huddleston Deluxe, 10-inch Triple Trout, 10-inch Castaic Platinums). For longer casting distances, four 7'11' models cover the complete spectrum from small to large (12-inch Castaic, 9- & 10-inch Stocker Trout, Rago Live Trout Softbait). Key components include Okuma EVO Graph woven carbon fiber blank technology that reinforces hoop strength for superior durability and increased sensitivity, and rear leverage grip for positively frightening casting power and distance. 
Starting at $134.99
Reflexions
Dollars invested in fishing rods is no measure of personal enthusiasm for the sport. In recognition of pure enthusiasm, we're proud to introduce Okuma ReFlexions rods. With a priority placed on rod action and fishability above all else, ReFlexions rods deliver tremendous bang for the buck, featuring IM-6 rod blanks and low profile stainless steel guide frames with braid-ready Zirconium inserts. Refined construction includes spit grip cork handles and thru-blank reel seats on casting models to reduce weight and increase sensitivity. Within the deep selection of one- and two-piece models, you'll address every technique for bass and walleye, as well as a multitude of flats species. Be advised: in the absence of a reel ReFlexions rods are at first tip-heavy, but with a reel mounted the additional weight provides a comfortable and agile balance anglers of all skill levels will appreciate. 
Starting at $64.99
C3-40X

The original introduction of Okuma C3 rods rocked the fishing tackle industry with split grip designs constructed from graphite cones for long-wearing durability and the most sensitive rod an angler could take hold of. C3-40X rods build upon that initial excellence with lighter, better balanced and more sensitive rods than ever before. The heart and soul of C3-40X rods are incredibly responsive, extra-fast action 40-ton carbon blanks. Not to inhibit the blank material, refined split grips with the fore grip being eliminated, ALPS Titanium guide frames, and Pac Bay Minima reel seats keep every bit of power, yet shed every extra ounce of weight. A moveable Fuji hook keeper allows for angler placement in the most ergonomic and advantageous position.  FLW Champion Scott Martin comments on C3-40X rods as truly unbelievable, with the 7'11" models being the "best balanced" rods that exist. 

Starting at $154.99
Helios
Constructed from the finest ultra-responsive 40-ton carbon fiber blanks, Helios mini guide rods unleash incredible sensitivity and power from completed rods that begin at just 3.6-ounces of total weight.  Zero foregrip, custom machined aluminum reel threads with Fuji hood, sculpted EVA grips and the ALPS mini guide system complete these premier performers. On the water, it's the balance, refined actions that you'll love. 
The included Fuji moveable hook keeper allows for placement best suited to the technique and bait being fished. 
Starting at $179.99