Brand Story

Inspired Fishing

OKUMA FISHING's Fishing Rods and Reels Manufacturing

Based in Taiwan, OKUMA FISHING TACKLE CO., LTD. is a fishing rods and reels manufacturer in sporting goods industry.

Quality and affordable fishing equipment - such as Fly Rods, Float Rods, and Spinning Rods; fishing reels including Spinning, Baitcast, Trolling, and Fly reels, they are all made with advanced materials and dynamic designs, since 1986.

OKUMA FISHING's fishing tackle is your best choice for freshwater and saltwater fishing. With over 31 years of fishing equipment experience, OKUMA FISHING delivers excellent quality fishing rods and reels in order to meet each customer's demands.

Brand Story

Inspired fishing

The average person might stumble upon a remote beach and find inspiration in the texture of the sand, curl of the waves and the salty spice of the air. For the community of anglers however, playing witness to nature is far less satisfying then direct participation.

As we approach every piece of water, our attention inevitably falls to what lies beneath the surface: beneath the waves, off the point, on the edge of structure, at the intersection of currents. It's the fish and their habits, their power and speed that captivate our attention. Through rod and reel we fond our connection. Some call it sport. We call it a way of life that's rich with experiences.

At Okuma Fishing Tackle, our goal is to enhance every encounter. Integrating the latest advancements in materials and construction techniques is a means to downplay the presence of the gear. Eliminate weight and increase feel. Enjoy a running fish instead of fearing it. Button down the drag and go toe-to-toe with complete confidence. Your focus is not on the equipment; it's on the fish.

Wherever your travels take you, from the local pond to distant reef, we're proud to be your partner in the discovery of what lies beneath.

Challenge the wild

Fishing is a challenge, and we know it. It is not about sitting and waiting to get lucky. You have to get out there, and work hard to get what you want. Fishing is all about determination. It is a fight against nature. And we want to help you win, every single time.

This is the standard Motif design to be used under all circumstances.

Our motif represents a bear paw breaking from the surface of the water, producing sharp marks and splashes in a myriad of blue tones evoking the ocean. It illustrates the explosive power coming out of the fight between man and the ocean.